Ring on finger and venue secured, the next step that many brides-to-be tackle when it comes to wedmin is the dress – or dresses, plural, if you’re also considering a second look. Where does one possibly start when there are bridal shops on every street in London nowadays? At the very best, of course.
Many bridal boutiques now charge an appointment fee so it’s important that you choose to visit boutiques that you’re confident are right for you, your style and your budget which is why TWE has created this definitive guide so not a precious second is wasted.
Whether you want a wedding dress that is effortlessly cool and pared back that you can repurpose after the event or a one-of-a-kind couture creation, we’ve got just the London bridal boutique for you.
Keep reading for the best bridal boutiques in London, according to TWE.
The Mews
With a shared love of French fashion, mother-daughter duo – Gail and Lauren Crispin – opened The Mews Bridal. With a bridal shop in Clifton Village in Bristol, where it all began over 20 years ago, and a boutique in London’s Notting Hill, The Mews Bridal specialises in French bridal couture.
The exclusive UK stockist for every French designer that it carries, The Mews Bridal has expertly curated a selection of designers that effortlessly blend timelessness with modernity and personality in their bridal design.
From Laure De Sagazan’s distinctly Parisienne cool collection to Rime Arodaky’s rock and roll couture, The Mews Bridal is the best bridal boutique in London for unique French bridal couture.
As you would expect, each and every dress from The Mews Bridal is handmade in France using quality French lace, silk crepe and French tulle.
If you’re a bride-to-be looking to break away from the well-trodden traditional, extravagant bridal look and want something more casual or ‘cool’, The Mews Bridal is for you.
Prices: From £2,500.
Location: 202 Kensington Park Road, London, W11 1NR
Louise Selby Bridal
Louise Selby started her career as a dressmaker but it was following her first bridal commission that she caught the bug and made the leap into bridalwear. Now, with 33 years of experience behind her, Selby offers a personal approach to finding ‘the one’ by welcoming brides-to-be into her home studio in Kew.
With exposed wooden floorboards and huge windows, the bright studio is a working atelier where every step of the process – from first sketch to final fitting – takes place and, as a one-woman operation, all appointments are taken by Louise herself.
Selby’s signature is easily identifiable as a chic, slim-fitting, timeless style crafted from heavy crepe, the finest silks and delicate lace of which Selby oversees every stitch herself. Just ask TWE co-founder Isabella Foulger whose own dress was designed by Selby.
Consider Louise Selby Bridal if you’re after a stitched with love, effortless, lace wedding dress.
Prices: £2500 to £3500.
Location: 6 Mortlake Road, Kew, Richmond, Surrey TW9 3JA
Halfpenny London
Halfpenny London was created by Kate Halfpenny in 2005. Born from private commissions and driven by word-of-mouth, Kate’s reputation precedes her and her refreshing approach to bridal wear and accessories has seen her become something of a luminary in the industry.
From layered tulle skirts to organza trim veils and skirt overlays, not to mention Kate’s signature corsetry, Halfpenny London has bridged the gap between fashion and bridal and long appealed to style savvy brides-to-be looking to express themselves.
Halfpenny London’s interchangeable collection of dresses and separates also allows brides-to-be to experiment with overskirts, capes and accessories to create a unique look. Take a note out of Lydia Elise Millen’s book and consider that an opportunity to switch up your look for evening. Post-event, it also means brides can continue to repurpose and rewear the separates for years to come.
All collections are made-to-order and made in the London atelier just across the cobbled street from the bridal shop.
Consider Halfpenny London if you’re looking for a fashion-forward dress with wow-factor accessories.
Prices: From £2,500.
Location: No.10 Woburn Walk, Bloomsbury, London, WC1H-0JL
Jenny Packham
An eminent British fashion designer, Jenny Packham has a hard earned reputation for elevated luxury, unrivalled craftsmanship and, above all else, exquisite detailing. Think hand-beading and glittering embellishments contrasted against sweeping silk chiffons and sumptuous tulles that deliver maximum glamour.
While bridal is synonymous with Packham’s eponymous brand today, she hasn’t always offered bridal. In fact, it was only 20 years ago that, after many requests to offer her signature styles in ivory, that she took the plunge and hasn’t looked back since.
Packham’s ready-to-wear collection is regularly worn by movie stars, royalty and musicians including Taylor Swift and the Princess of Wales and her bridal collection is equally as red-carpet worthy.
Located in Mayfair, opposite The Connaught Hotel, the London flagship opened in 2008 and has been a twinkling oasis of gowns, veils and accessories for brides-to-be ever since with all alterations also carried out by the boutique’s in-house seamstress.
Consider visiting Jenny Packham if you are a bride-to-be planning a fabulous black tie, winter wedding for maximum sparkle.
Location: 3A Carlos Pl, Mount St, London W1K 3AN
The Couture Gallery London
The Couture Gallery London is a luxury bridal boutique owned by designer Britta Kjerkegaard that prizes artistry and craftsmanship above all else.
Famed for show-stopping, one-of-a-kind couture wedding gowns, the bridal boutique spans two floors and showcases an array of floor-sweeping silk dresses, voluminous tulle gowns and contemporary crepe silhouettes. Each designed with delicate French lace, silk and intricate embellishments, Kjerkegaard’s gowns are a work of art.
Whether you opt for a made-to-order design or bespoke creation, all wedding dresses at The Couture Gallery are made in-house by Kjerkegaard and her team of ateliers. Of course, designing a dress from scratch is the ultimate luxury and why Kjerkegaard likes to meet with clients one-on-one to better understand their hopes and dreams for not only their dress but their wedding day too.
From first sketch to silk fitting and finished dress, the process can take up to 12 months but is made all the more exciting by Kjerkegaard’s personal touch: “Working together with a bride to create the perfect dress is by far my favourite part of the job. It’s wonderfully exciting and creative. Nothing is more satisfying or fulfilling than having played a small part in making someone’s dream come true, creating not just a dress, but the memory of a lifetime…”
If you are a discerning bride-to-be looking to create a dress that marries romance, elegance and a touch of drama, this London bridal boutique ought to be your first stop.
Location: 6 Campden Street, Kensington, London W8 7EP
The Own Studio
Founded only in 2019 by London-based Jess Kaye and Rosie Williams, The Own Studio is the new kid on the block and has already made waves with its impeccable tailoring and sleek silhouettes.
With a commitment to creating styles that will become enduring pieces in women’s wardrobes, The Own Studio’s signature style combines pared-back, contemporary silhouettes with unexpected vintage details. The result? Versatile styles for the modern bride-to-be that can be worn again and again for decades to come.
The Own Studio’s entire collection is made-to-measure by a team of dedicated artisans in the London atelier but the boutique also offers a full bespoke service. This is different to the traditional made-to-order model which means that each and every piece from The Own Studio is designed completely bespoke and enables brides-to-be to tweak existing designs to create a truly unique look.
India Cardona, aka @TheIndiaEdit, is one bride who did just that and married last year in three different looks from The Own Studio.
The epitome of quiet luxury, The Own Studio is for the super-chic, understated bride (dirty martini in hand) that values fabric and cut.
Appointment Fee: From £25 to £60.
Prices: Range from £485 to £4995. Bespoke from £5,500.
Location: 374-378 Old St, London EC1V 9LT
Emma Victoria Payne
Since she began sewing at the age of eight, Emma Victoria Payne has had a passion for design and has established herself as a bridal designer by offering an exceptional personal service.
Emma Victoria Payne offers a made-to-measure bridal collection as well as a large selection of interchangeable separates and so that brides-to-be can pair separates to build their dream dress or switch up their look from day to night.
There is nothing quite like going entirely bespoke, however, and Emma Victoria Payne often goes one step further for clients incorporating embroideries and embellishments that contain motifs and initials that are personal to the bride and groom, as well as elaborate veils with hand appliques motifs, a growing trend in 2024.
Seeing each bride from their initial meeting through to their wedding day, Payne’s designs are elegant, timeless and made using only the richest of fabrics which are sourced from a range of suppliers for the client to experience the feel and movement of.
If you’re a bride-to-be looking for a boutique that can tailor each and every element of your gown and accessories to you, then Emma Victoria Payne should be your first port of call.
Prices: On request.
Location: 6 Park Walk, London SW10 0AD
Gyunel Couture
Founded by creative director Gyunel, Gyunel Couture offers the finest in bespoke couture and an unparalleled, by appointment-only service at the brand’s luxury VIP Knightsbridge showroom.
Something of a work of art, a Gyunel Couture creation is identifiable by its intricate customised fabrics, specialised silks, structured silhouettes and intricate hand embroidery. The latter of which brides-to-be can see for themselves in the Knightsbridge boutique where an extensive library of beading and fabric swatches are archived for inspiration.
Whether brides-to-be opt for a piece straight from the Paris runway or go bespoke, every gown is handmade by Gyunel and her in-house atelier using only the finest laces and hand-dyed silks on offer. The bespoke journey is commemorated with a stylised sketch of your haute couture gown drawn and signed by Gyunel herself.
A fashion-forward, self-assured trailblazer, the Gyunel bride is looking for something entirely unique with haute-couture finesse.
Prices: From £20,000
Location: 30 Princes Gate Mews, London SW7 2PS
Sassi Holford
The Sassi Holford label all began in 1981 when Holford designed a wedding dress for a friend in need and, since then, the designer has gone on to win countless awards for her highly acclaimed bridalwear.
Instantly recognisable, Holford’s designs are famed for combining tailoring, draping and corsetry with stunning, feature fabrics to create truly unique designs. What sets her label apart, however, is the superior cut, incredible fit and phenomenal lines that it has become synonymous with.
In the South Kensington flagship store, brides-to-be can discover for themselves both contemporary made-to-measure and to-order dresses and explore entirely bespoke, couture gowns. Considering the latter? After trying existing silhouettes and an initial sketch, a second appointment is booked with a senior stylist or, uniquely, Holford herself to bring the design to life.
All designs are handcrafted by Holford’s talented team of cutters and seamstresses in the Somerset atelier, many of whom have been with the business for over 10 years. Much of the fabric used by Sassi Holford comes from Europe with some even as close as 25 miles from Somerset to keep the carbon footprint down.
If you consider yourself dynamic and discerning and you’re looking for a dress that empowers you on your wedding day, Sassi Holford is the London bridal boutique for you.
Prices: From £2,800. Bespoke from £5,500.
Location: 82 Fulham Road, South Kensington, London, SW3 6HR
Andrea Hawkes
Andrea Hawkes is a British bridal designer widely recognised for her beautiful, contemporary designs. Based in Islington, each and every dress is crafted in the London studio by her in-house team using only the best quality, natural fabrics such as natural silk, beautiful French lace, Tencel and organic cotton.
All designs are made-to-order which means creative brides-to-be can customise every aspect of their dress by combining different bodices and skirts, adding sleeves or even changing the neckline to create a timeless design unique to each individual’s personal style.
From day one, brides-to-be are also encouraged by Hawkes to consider how they might repurpose their dress and the designer’s unique post-wedding alteration service is what really sets it apart from other bridal boutiques. Whether through alterations or natural dyeing of the fabric, Andrea Hawkes’ designs truly stand the test of time.
Andrea Hawkes also offers a bespoke service in which Andrea herself works with brides-to-be on bringing their vision to life and the designer has just recently launched silk wedding pyjamas and robes for brides-to-be and their bridal party.
If you’re looking for a modern dress that will stand the test of time, Andrea Hawkes is the London bridal boutique for you.
Prices: From £2100 to £4500. Bespoke from £5000.
Location: 36 Danbury St, London N1 8JU
Eliza Jane Howell
Eliza Jane Howell was founded in 2012 by Andrea Cutts and Gill Harvey who identified a gap in the market for bridalwear that oozes glamour and elegance.
Each and every Eliza Jane Howell design is hand beaded using traditional and modern beading techniques making it instantly recognisable. The vintage silhouette and shape of the designs coupled with the intricate beading and embellishments is what combines to create a show-stopping, one-of-a-kind dress.
As bridal boutiques go, the Eliza Jane Howell flagship on Connaught Street needs to be seen to be believed. Sequins, beads and feathers, it is a feast for the eyes. Not for wallflowers, it’s perfect for brides-to-be looking for a dress that is equal measures timeless and glamorous.
All Eliza Jane Howell dresses are made-to-order with the intention of becoming heirloom pieces that can be passed on to the next generation. As such, modifications can be made to existing designs before they go into production as well as bespoke commissions.
The boutique also offers evening wear in a spectacular range of colours, jumpsuits, short dresses, capes and accessories, making it the perfect destination for both the bride-to-be and MOTB.
Prices: From £1500 to £4000.
Location: 15 Connaught St, St George’s Fields, London W2 2AY
Miss Bush
Miss Bush was founded in 1988 by friends Gen and Jean. The pair shared a love of dressmaking and originally sought to offer an alternative to the prevailing 80s trends. When Emma Meek joined the business in the early 90s, she brought with her a change of design direction. Seizing the opportunity to bring a more contemporary edge to the boutique, the Managing Director has been pivotal in establishing Miss Bush as the iconic bridal boutique that it is.
In a converted former chapel with vaulted ceilings and stained glass, the beauty of The Old Chapel that Miss Bush calls home cannot be overstated. Serene, intimate and above all else inclusive, Meek has created a safe space like no other for brides-to-be.
A hands-on Managing Director, Meek still takes appointments at Miss Bush and prizes impeccable cut and fit above all else. By choosing to stock only designers that offer customisable and bespoke options but retaining control over the post-production alterations, Meek is able to offer every Miss Bush bride, the perfect fit. This she does by offering a calico intermediate fitting service so that there are no surprises at the final fitting.
Meek’s second criteria for designers? That sustainability is in their DNA rather than an afterthought. As such, the source of every fabric and the provenance of every garment is known.
Two designers that fit this stringent criteria are the classically glamorous Suzanne Neville, a longtime partner of Miss Bush, and Jesus Peiro. Miss Bush being the oldest stockist and UK flagship of the latter.
The bridal boutique has recently opened an outlet to ensure that brides-to-be can access sample dresses all year round. These designs are also offered with a redesign and fitting service by Miss Bush to ensure the perfect fit for everyone and every body.
If you’re a bride-to-be looking for a timeless, contemporary design that is engineered to fit you, then it’s time to pay Miss Bush a visit.
Prices: From £2250 to £8000.
Location: High St, The Green, Ripley, Woking GU23 6AQ
Clover London
Born out of the UK lockdown in 2021, Ally Voss launched Clover from her living room before expanding to a cosy studio in Parsons Green just last summer.
Offering a more intimate, relaxed shopping experience and new approach to bridalwear, Clover is redefining the way brides-to-be shop with a focus on quality at an accessible price point. Handmade in London from 100% ivory silk, Voss’ designs are classic and contemporary with deeply romantic detailing such as a soft bow or organza overlay blouse.
All Clover designs can be customised without having to commit to a fully bespoke gown which has seen former Clover brides add side splits, sleeves and extend the length of their gown.
To maintain the accessible price point, all gowns are made-to-order in standard UK sizes patterns. If interested in made-to-measure, Clover also offers 1-2-1 appointments with Voss to explore bespoke commissions.
While many brides order their dresses up to a year in advance because Clover produces in London, the boutique is able to accommodate a turnaround of 1 to 3 months.
Clover is perfect for the contemporary-chic, classically romantic bride.
Prices: From £650 to £2500.
Location: Unit C, 21 Heathman’s Rd, London SW6 4TJ
Stewart Parvin
Nestled on a side street near Sloane Square is couture designer Stewart Parvin and his skilled team of ateliers who have been dressing women for over two decades.
Whether his womenswear or bridalwear, every single piece is made-to-measure in London in Parvin’s Belgravia atelier and crafted with only the finest silk imported from Italy and hand embroidery from England. His craftsmanship is unparalleled as is the quality and longevity of his designs which makes him one of our favourite bridal boutiques in London.
From initial sketch to calico fitting, and embellishment design to final piece, you can expect Parvin to meticulously oversee production to ensure that each and every piece is perfectly cut and fit to the bride-to-be.
By ordering only the fabric required, Parvin minimises fabric waste at every stage of the couture production process; a key tenet of the designer’s sustainability ethos.
If you can spot the difference between the fit, construction and quality of a ready-to-wear dress and couture wedding gown, then Stewart Parvin is the bridal boutique for you.
Stewart Parvin doesn’t just cater to brides-to-be but can also dress the entire bridal party.
Prices: From £12,000.
Location: 9 Motcomb St, London SW1X 8LA
Caroline Castigliano
Caroline Castigliano’s bridal boutique in the heart of Knightsbridge is renowned for its exclusive, heritage location and has been a go-to for discerning brides for more than 33 years. Revered for understated effortless glamour and clean classic lines with contemporary touches, Castigliano’s collections are designed to create maximum impact.
From the choice of fabric to the very foundation of the gown, which is created using corsetry and undergarment techniques, the Caroline Castigliano team works with brides-to-be to choose silhouettes that celebrate and showcase their personality and style.
This unique ability to cut and construct garments that are both feminine but sexy, and effortless but confident is Castigliano’s signature.
While the boutique offers a wide range of bridal designs in standard sizes, if you opt for the couture service, the gown is designed with and by Caroline herself. Every girl’s dream.
Each and every Castigliano garment is handcrafted, made-to-measure in England with fabrics sourced from Europe.
The Caroline Castigliano bride is self-assured in her sense of personal style and wants to make a statement with a dress that makes her feel feminine, confident and effortlessly chic.
Location: 154 Brompton Road, Knightsbridge, SW3 1HX
Rosa Clara
Rosa Clará founded her brand in 1995, when she opened her first store selling wedding dress collections in Paseo de Gracia, Barcelona. In 2019, Clará opened a boutique in Mayfair and has since changed the rules of bridal fashion by introducing cutting-edge designs that celebrate individuality, romanticism and elegance.
Whether you’re a bride-to-be enchanted by full-volume skirts or prefer the sharp tailoring of a classic A-line gown, Rosa Clará prides itself on offering a full spectrum of designs and styles crafted with premium-quality fabrics and flawless finishes. The bridal boutique also has an in-house atelier to complete alterations and bespoke tailoring.
For brides-to-be planning a formal attire wedding, Rosa Clará also offers an extra special collection of cocktail dresses that would be perfect for the MOTB or MOTG. Two birds, one stone?
The Rosa Clará bride is one who wants to combine elegance, excellence and femininity in every detail.
Prices: From £1800.
Location: 17 Woodstock Street, London, W1C 2AJ
The Wedding Club
Established in 2001 and now with two bridal boutiques in London’s Knightsbridge and South Kensington, The Wedding Club is the go-to destination for brides on the hunt for a jaw-dropping gown.
From the ethereal Costarellos and Rue De Seine, to modern classics Suzanne Neville and Carolina Herrera, The Wedding Club stocks a whole host of luxury designers across its two bridal boutiques.
A draw unto itself, The Wedding Club is also the exclusive UK stockist of the inimitable Berta Bridal Collection making it quite the bridal boutique quite the destination for brides-to-be looking for an avant-garde design.
If you’re hoping to discover a wide range of luxury bridal designers in one place and one appointment, then The Wedding Club should be on your must-visit list.
Prices: From £2000.
Location: 39 Thurloe Street, South Kensington, London, SW7 2LQ and 10 Yeomans Row, Knightsbridge, London, SW3 2AH
Mirror Mirror
Founded by best friends Maria Yiannikaris and Jane Nicolls, who both studied design and pattern cutting at the London College of Fashion, Mirror Mirror has been at the forefront of British bridal for over 33 years.
At Mirror Mirror, not only can you find designs by Milla Nova, Pronovias and Nicole Milano but the boutique also offers an in-house couture collection designed by, you guessed it, owners Maria and Jane. Available exclusively at Mirror Mirror, the couture collection is made in-house and remains true to classic construction and flattering fit, with just a flavour of seasonal trends.
Mirror Mirror has an in-house design studio and atelier which means brides-to-be opt to have a made-to-order gown fine tuned even further throughout the fitting process. As such, Maria and Jane have earned themselves a reputation as self-confessed ‘fit freaks’ for their exceptional customisation.
The Mirror Mirror bride is one who values the personal touch of a small business – expect a pre-appointment phone call consultation and an assessment of how you walk in your dress so it can be perfectly hemmed to your height.
Location: 56 Penton St, London N1 9QA
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