Fairfax and Favor is the brainchild of two childhood best friends, Marcus Fairfax Fountaine and Felix Favor Parker. The entrepreneural duo knew they wanted to go into business together and had noticed a gap in the market for stylish – but still practical – footwear for those based in the countryside. Fast forward to 2023, having just reached a decade in business, Fairfax & Favor has grown into a multi-award-winning brand at the very forefront of aspiration fashion, and aim to pioneer rural vogue in everything they produce. Making them the perfect choice for a UK staycation every time.
We love working in the fashion industry because….
We love working in the industry because of the remarkable people we encounter. Whether it’s our talented team, our cherished customers, or the creative minds and partners within the industry, we consider ourselves fortunate to collaborate with such extraordinary people. Personally, the summer season of events stands out as a highlight for me. Although it keeps me incredibly busy, it provides an excellent opportunity to connect with numerous individuals, making work all the more enjoyable. I still get a buzz when I see someone wearing our boots, or carrying a shopping bag, makes me so proud.
Fairfax & Favor is best known for…
Our Regina boot. It is the design that really took off for us all those years ago and is still part of our collection today – and a best seller! It’s now available in three calf fits, three heel heights and eight different colours. The interchangeable tassel has become recognisable as Fairfax & Favor and now carries through many of our designs, allowing customers to personalise their products by choosing their own colour tassel.
Our biggest achievement to date is…
Surviving 10 years in business! 2023 marks 10 years since we launched the brand and what a rollercoaster it has been! We’ve won awards for our marketing, our products, and our customer service, our Breast Cancer Care campaign has raised over half a million pounds for the charity, and we’ve seen celebrities from rock stars to royalty in our products – a true pinch me moment!
We’re inspired by…
We are inspired by the outdoors and country living. This season, the AW23 campaign story begins in the heart of the charming Cotswolds countryside, with an air of effortless cool, where practicality embraces elegance. The collection sees the expansion of our newest outerwear collection as well as introducing plum and ink colourways to the brand’s most recognisable pieces, giving them a seasonal makeover – the design team loves the jewel tones of rich purple and blue hues, inspired by the moonlight and sunsets here in Norfolk.
The current fashion trends – for country escapes – we’re loving are...
Tweed! We are loving the resurgence of this traditional British fabric in recent years, and we predict that it’s here to stay! Check out our brand-new Madeleine jacket that is a contemporary twist on the classic tweed jacket.
Our favourite pieces from the collection are...
The Beatrice Blazer for sure! It’s such a timeless and classic design and the sharp tailoring will see you from season to season. It’s our first blazer, adorned with military-style antique brass buttons and our new heritage logo for a traditional-meets-modern vibe that looks good just about everywhere. It’s made of beautiful Italianwool too, I’ve seen it styled up with a dress or trouser suit for work dos and race meets, and equally dressed down with skinnies or jodhs for Saturdays at the stables.
The best person to follow on Instagram for big-day inspo is…
I’m actually engaged and getting married next summer, so it’s all go this year! My fiancé is probably best to answer this question, as she is heading up the wedding plans and doing such a wonderful job. We are planning a beautiful countryside wedding and she’s been showing me lots of inspo from Josie and Charlie Irons beautiful countryside wedding!
My favourite place in the world to skip the crowds is…
Sri Lanka! I had a wonderful trip there a few years ago and loved exploring amongst the nature and tranquillity of the stunning scenery. It’s so peaceful, I can’t wait to go back and discover more. Equally, I love skiing trips, though these are much less peaceful with my gang of friends! I actually proposed to my now fiancé verity on top of a mountain whilst skiing so this will always hold a special place.
And finally, what’s next for Fairfax & Favor…
2024 is going to be our biggest year yet so watch this space… I can’t say too much but I’ve just seen the designs and I think you will love them!
Website: https://www.fairfaxandfavor.com/
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